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Zero Sum Game

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About Zero Sum Game: The landing place for all those working the land and for those who support them...

In a world evolving rapidly due to changes in technology and the embracing of social media, I think people have lost the skill of thinking strategically, being contrarian to the mainstream, and being able to plan and execute with a true long-term mindset. This blog is a place to put forward those positions, as fundamentally, I think knowledge equals wealth when investing in a Zero Sum Game.

“In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which each participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other participant(s). In the financial markets, options and futures are examples of zero-sum games, excluding transaction costs. For every person who gains on a contract, there is a counter-party who loses.”

Drawing on my broad experience stemming from farming, logistics, leadership, finance and business, this hub aims to be a resource for discussing the things that I think matters in Agribusiness, Farming, Finance & Investing. Offering a contrarian perspective for readers, it seeks to encourage thinking from a strategic perspective with a long term view for the future.


Predominately I write (I think better through the written medium), but I’ll use whatever it takes to get an idea or a point across. 

About the Author


Short version: 


Grass Roots - Strategic - Contrarian – Old School Long

Long version:


I’m a Business Owner, Financial Adviser CFP® Professional, Freelance Author and "Aspirational Farmer" (living vicariously through an urban no-dig veggie plot) based on the coast in tropical North Queensland, Australia.


Originally from a broad acre farming background in Southern New South Wales, I served for 21 years as an Officer in the Australian Army in military & international logistics, strategic planning, and in a variety of leadership and management roles. I have served on operational deployments as a strategic planner in East Timor, Iraq and Afghanistan, and completed an international exchange with the United States Military in Harrisburg, Pennsylvania (during which time I also managed to write for investment analysis website ‘Seeking Alpha’). Since leaving the military I joined a long established financial services firm (of which I used to be a client) and have been a Partner in the firm since 2017. 

The experience I have gained from these opportunities provides a unique perspective which helps me simplify complex financial issues for clients. My farming upbringing taught me the value of a dollar, my military service and operational deployments taught me the importance of managing risk, and both reinforce the importance of planning – or as Eisenhower put it:

“Plans are nothing; planning is everything”.

As a Partner in a holistic financial services firm & Financial Adviser CFP® Professional, I work with clients to help them quantify what personal, business, lifestyle and financial goals they wish to achieve. Once these are identified, I work in conjunction with other technical specialists to develop a comprehensive financial strategy that will help clients achieve those goals.


Clients range from multi-generational farming families, medium to large scale private businesses, large regional agribusiness enterprises, and high net worth individuals and family groups. The opportunity to help clients make their dreams a reality is why I chose to pursue a career in financial services after the military. I chose to settle in Townsville because it has 325 days of ‘fine and sunny’ weather every year, and is a great place to raise a family.

This hub is a landing ground for me to cultivate my passion for Agribusiness, AgFin, AgTech, Farming Enterprises and my love for regional Australia. My vision is it becomes a hub for like minded people with a passion for the land, it's products, and the future of our regional economies...


"I love a sunburnt country, A land of sweeping plains,

Of ragged mountain ranges, Of droughts and flooding rains.

I love her far horizons, I love her jewel-sea,

Her beauty and her terror - The wide brown land for me!"


Email me at:

Colin Lea
BBus (AgComm), BA, GDFP, CFP®  

Financial Adviser, Author & Veteran

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