• Colin Lea

Relevance And Digitizing Your Portfolio - The Domino's Example

  • Digital disruption can render successful companies irrelevant if they don’t invest capital in digitizing their business to protect their moat. Don’t be Kodak - be Domino’s.

  • Without substance to their social media presence, so called digital strategies may put companies at risk of being found to be naked when the tide goes out.

  • When was the last time you did a digital deep dive of your portfolio?

Relevance in a Digital Age

As alluded to in the article synopsis, companies must ensure they remain relevant in this digital age; that is being relevant, or connected with the matter at hand, to ensure their product or service remains a preferred buying option for their customers.

Some traditional institutions lack relevance in this digital age and have been slow to adapt - think of media companies that failed to brace online digital services and advertising, which in turn have become irrelevant and folded. Think of Kodak (NYSE:KODK) being disrupted by Apple’s (NASDAQ:AAPL) iPhone and the mainstream take-up of digital photography. Think of Borders Books being disrupted by Amazon’s (NASDAQ:AMZN) ever evolving online retail market place. Think Nokia (NYSE:NOK) missing the boat with the adaption of social media platforms on mobile technology. TripAdvisor (NASDAQ:TRIP) trumping Lonely Planet. The list goes on…

To read the full article go to Seeking Alpha

#DigitalDisruption #DominosPizza #PortfolioStrategy


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